Maltesers and Chinese New Year:
Kung Hei Fat Choy! = Happy Chinese New Year!
Mars Canada Inc., the makers of Maltesers®, have always celebrated the brand's association with this annual holiday.
Some say that it is because malted milk is a flavour enjoyed in Chinese culture. Others say it is due to the bright red packaging, which symbolizes good fortune and joy.
The Maltesers® brand has been celebrating Chinese New Year with Canadians and chocolate-lovers around the world since 1936.
Maltesers® are chocolate-coated, honeycombed malt biscuit balls and are delicious! They are fun to eat and the honeycombed malt biscuit balls are coated in milk chocolate and are so light, they actually float on water! The original idea was to deliver the taste of malted milk in a delicious and fun chocolatey ball — simply a great idea. Maltesers® candies have a playful crunch, with a slow chocolaty melt. About Chinese New Year:
The origin of the Chinese New Year Calendar is deeply rooted in age old traditions, dating from 2600BC when the Emperor Huang Ti introduced the first cycle of the zodiac. Chinese New Year, Lunar New Year, or Spring Festival is the most important of the traditional Chinese holidays. Falling on Thursday February 3, 2011, it is often inaccurately called "Lunar New Year", because—as part of the lunisolar Chinese calendar—the date is partially determined based on lunar phase. The festival traditionally begins on the first day of the first month (Chinese: 正月; pinyin: zhēng yuè) in the Chinese calendar and ends with Lantern Festival, which is on the 15th day. The Chinese New Year festivities conclude February 18th, 2011. People who celebrate Chinese New Year often say "Kung Hei Fat Choy" which means having a great fortune, or "Kung Hall Sun Hei", which implies Happy New Year! Married couples give red envelopes with money to their kids or relatives of their younger generations instead of giving presents. This money is suppose to bring them great luck and prosperity in the year to come.
Maltesers has a nice basket of over $80 worth of Maltesers goodies for one very lucky winner
Tell me who you would like to win this basket for
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